Blog
Insurance Agency Marketing for the Generations (2020)
As of today, there are at least four different generations in the market for insurance, and their needs cover the insurance spectrum. So, too, do the means of insurance agency marketing required to reach them. Though there is some overlap in generational preferences,...
Partner Platform’s End of Year Message from CEO Alex Deak
As an eventful 2019 comes to a close, we at SIS are pleased to see our mission and values reflected so well in the past year. We’re thankful for the Partner Platform community of agencies and their continued support and feedback that makes us who we are:...
Our Top 10 Posts from 2019: Insurance Software, Prospecting, Perpetuation, and More
Over the past year, we’ve delved into the topics most important to our Partner Platform community and all independent insurance agents and owners.. From the top insurance software you need to make it in the digital world to how to pass on your agency, we’ve covered it...
Why We’re Still Talking About a Paperless Insurance Office…and You Should Be, Too
Yes, we’re still talking about why you need to become a paperless insurance office. Whether it’s saving money, increasing efficiency, or serving customers better, paperless practices hit them all. U.S. companies spend over $120 billion each year printing paper forms –...
The Essential Insurance Software You’re Missing
Up to 86% of surveyed insurance agents agreed: digital technology and up-to-date insurance software are critical to agency growth. At the same time, nine out of ten said “legacy software and infrastructure” were holding them back. Where does your agency fall in the...
Social Media and Your Customers: The Key to a Successful Digital Insurance Campaign
Recent research shows that, on average, Americans spend more than two hours a day on social media. That’s a lot of time to have a captive audience, which is why savvy agencies know social media is a key element in a successful digital insurance marketing campaign....
Giving Thanks for the Best Agency Management System Experience
This November, we’re in a particularly thankful mood as we reflect on the ways our Partner Platform community and system have grown this year. SIS President Michael Doran shares his thoughts on what our agencies and we have done to create the best agency management...
Need to Know Stats on Insurance Agency Marketing
The Insurtech revolution is in full force. That means insurance agency marketing is evolving at a rapid clip, and those who can’t keep up will be left behind. Here’s a few key stats that provide insight on what’s happening in the world of insurance agency marketing so...
Partner Platform and the Independent Agency Community: Benefits of Local and Regional Communities
Community matters. It can push us, shape us, affirm beliefs, and challenge them to make us better. That’s why we at SIS shaped our Partner Platform agency management tool around community. Whether it’s our community of Partner agencies or our partnership with local...
The Ghosts of Prospects Past: Insurance Prospecting Software and Strategies to Close Deals
Some say lost leads are never found, but savvy agency owners know the truth. Circling back to “lost” leads is a vital step in a successful agency development strategy. Studies show only 5-10% of leads convert in the first pass, meaning there are many well-qualified...